The Most Important Document for Your School

When it comes to school marketing materials, there's no shortage of options. Schools have brochures, flyers, websites, annual reports, and a wide variety of other documents to promote themselves. But in my experience, the most effective and essential promotional material is a one-page At-A-Glance document.

This one-page document is a powerful tool that communicates essential information quickly and effectively. It’s easy to distribute, whether you’re handing it to prospective families, including it in grant applications, or sharing it at community events. If done right, it can make a significant impact in helping your school stand out.

Why a One-Page At-A-Glance Document is Essential

1. Quick and Easy to Read: In today’s fast-paced world, people are more likely to read something that’s quick and easy to digest. A one-page document allows prospective families or community members to get all the essential information without wading through lengthy materials.
2. Effective for Multiple Uses: The At-A-Glance document can be used for a variety of purposes—from school tours to events, applications, and online sharing. Having a consistent, professional overview of your school is invaluable for increasing visibility and interest.
3. Building Trust: A well-designed At-A-Glance document is a reflection of your school’s professionalism and transparency. It builds credibility with families, donors, and community partners who want a clear snapshot of your school’s values and achievements.

What to Include in Your At-A-Glance Document

To make sure your At-A-Glance document delivers the right message, be sure to include the following essential elements:

1. General Statistics
   Share important data that families care about:

• Test scores (average SAT/ACT scores, standardized test results, etc.)
• Scholarships awarded (total amount of scholarship money earned by students)
• Demographics (student-to-teacher ratio, diversity breakdown, grade levels served)

These figures offer a concrete representation of the academic strength and opportunities at your school.

1. Mission Statement
   The mission statement is your school’s north star. It outlines the purpose, values, and long-term vision that guide every decision you make. Make sure this is succinct but captures the heart of your institution’s unique mission.
2. School History
   Include a brief overview of how your school began and the legacy it has built. Whether your school is newly established or has been around for generations, prospective families love to know the story behind it.
3. Student Success Story
   Highlight one inspiring story of student achievement. Whether it’s a student who has excelled academically, overcome adversity, or made significant contributions to the community, this personal touch can humanize your school and demonstrate its impact.
4. Programs Available
   Outline the programs your school offers to enrich student life and learning:

• Academic programs (AP, STEM, fine arts, language immersion, etc.)
• Extracurriculars (sports, clubs, leadership opportunities, etc.)
• Special initiatives (community service, mentorship, environmental sustainability)

These programs set your school apart and showcase its commitment to offering a holistic education.

1. Goal for Graduates
   What do you hope for every student who graduates from your school? Share your educational goals—whether it’s preparing students for top-tier colleges, inspiring lifelong learners, or shaping future leaders in their communities.

How to Use Your At-A-Glance Document

Once you've created this powerful one-page document, here are some great ways to use it:

• During School Tours: Provide a copy to prospective families during their visits. This helps them visualize their child's potential success at your school.
• At Community Events: Share it at local events, fairs, or school presentations to attract interest and new families.
• In Grant Applications: Many grant applications require information about your school’s achievements, programs, and goals. This document provides an easily accessible summary.
• Online: Include the document on your website for visitors who want quick, essential information about your school.

The At-A-Glance document is a simple yet powerful way to showcase the heart of your school. It provides prospective families with a clear, concise overview of what you offer, making it easier for them to make an informed decision.

Make this document a part of your school’s marketing strategy and watch how it helps foster connections with families, donors, and community members.

Want to create an At-A-Glance document that perfectly represents your school? Contact us at Unstuck Marketing for expert help in designing promotional materials that work!